What is Facebook?

Facebook is a social networking website, launched in February 2004. Registered users (aged over 13 years of age) interact with friends and work colleagues via text updates, photos and videos. Facebook is very easy to administer, you can view and edit your account on your PC, MAC, tablet and smart phone.

Facebook has more than 800 million active users worldwide (Aug 2011).

Is Facebook good for business?

Yes, Facebook is great for marketing your services and products online, helping to stay connected with your customers.

How to make Facebook benefit your business

• Create a Facebook business page rather than a standard profile to take advantage viewing account statisitics and having the ability to advertise within Facebook
• Create a vanity URL so your Facebook profile will reside at http://www.facebook.com/your-business-name
• Upload photos of yourself or your team in addition to photos of the products and services you offer
• Post regular business updates on your Facebook wall. For example, write about a new client or contract, or your involvement at a networking group
• Integrate automated feeds from your blog into your Facebook profile
• Use the Facebook search facility to find and interact with groups and fan pages related to your business
• Use Facebook ads to target and promote your products or service. Remember, you have potential access to over 750 million people!

However, there is a new kid in town…

The introduction of Google plus

Google plus (or G+) is Google’s new social networking platform – launched September 2011 and looks set to test the loyalty of Facebook users.

It’s primary feature is ‘Circles’ — aimed to provide better privacy than Facebook and improves the grouping of your friends and business associates. This enables users to easily isolate close friends and business acquaintances from your peripheral friends and business aquaintances.

Another impressive feature is ‘Hangouts’ where up to 10 of your friends can participate in a video chat. Very useful to both social and business users of G+.

No doubt, Google will use it’s current brand and enormous advertising capacity to gain subscribers, so there are unquestionably turbulent times ahead for the Facebook team.

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