What is search engine optimisation (SEO)?

Website search engine optimisation (or SEO) is aimed to improve the position of your website entry when people search for words or phrases in search engines relating to your product or service. Everybody wants to be seen on the first page of Google and with a well optimised website, this can be achieved.

Over 3 billion search queries per day!

Globally, Google serves over 2 million search queries per minute — a frightening statistic. Furthermore, with more of us using our smart phones, netbooks and tablets to access the Internet, this number looks set to rise further in the months and years ahead.

This makes SEO an essential element for any Internet marketing campaign.

Through applying SEO to your website, your website pages will appear in search results when people search for phrases and words related to your products and services. This is key for any business seeking to attract new customers.

However, the search engine environment is something that is always adapting. For example, Google make around 500 tweaks to their algorithm each year, all of which could affect how well your site ranks in search results, so it’s important your SEO team constantly monitor and tweak your optimising campaign to maintain and improve your search engine ranking.

Take a look at your website and ask yourself the following:

Most unoptimised or poorly optimised websites receive very low levels of traffic from the search engines. If this applies to your website then this presents room for improvement by optimising your webpages for keywords which will increase the number of visitors to your website.

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