Visit website: www.tayloroldbondst.co.uk
Background
'Taylors' is an established family run gentleman's barber and shaving shop in Mayfair, London, which opened to the public for the very first time in 1854.
Taylors have a tradition of manufactured their own grooming products, such as luxury aftershave lotions, balms, natural luxury shampoos, conditioners, soaps, talcs and deodorants. They also manufacture an extensive range of male grooming gifts which include shaving sets, grooming boxes, shaving cream gift boxes, aftershave gift boxes and hand soap gift boxes.
Requirement
To redesign the current Taylors online shop and to upgrade both the ecommerce software and payment gateway. Actinic ecommerce software had been running steadily for a number of years, however, the system was very basic and did not offer up-to-date online shopping experiences such as ‘upselling’. Furthermore, all customer payments were taken offline — thus taking valuable extra time to process — and Taylors were keen to allow the website to process instant secure online payments.
Also, Taylors requested the website be optimised to attract more search engine based sales. The Taylors online shop has been in existence since 2002 and over the years had built a loyal returning customer base. However, it was realised that investing time in SEO would be key in attracting valuable new customers to purchase from the Taylors online store.
Results
The new website redesign and upgrade ensures it is much easier for search engines to crawl the website for 'male grooming products' related content. This enables pages on the Taylors website to rank very highly in the search results pages of search engines such as Google. For example, we find Taylor of Old Bond Street website pages on the first page of Google search results for the following terms:
- Mens shaving products
- Luxury grooming products
- Shaving gifts
- Shaving razors
The website design has also improved dramatically and it is now much easier to navigate around the website, to search, find and select products, before efficiently and securely paying for purchases.
The website in 2011 displayed a 25% increase in monthly visitors from that witnessed in 2010, which of course, impacted positively on sales through the website. Taylors are expecting a similar pattern during 2012.
