What was getting in the way?
Taylor of Old Bond Street wanted a better online shop without losing the traditional feel of its brand. The team also needed a straightforward way to manage orders and someone to help keep things running.
What did Tari do?
Tari built a shop with clearer navigation, better product descriptions and photos, and a currency-converter link for overseas customers. Staff got tools to manage orders, plus training and ongoing support.
What changed?
The shop launched in July 2001 and received orders straight away. The original case study reports a 600% increase in web sales by July 2003. It doesn’t explain the comparison used or how much of the growth was down to the new website.
Could this help your business?
A good online shop needs to work for the people buying and the people running it. Small improvements to product information, ordering and staff tools can remove a lot of frustration.
From Tari’s original Taylor of Old Bond Street case study. The reported 600% increase does not specify its comparison baseline or how much growth came from the website changes.